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Today's energy markets are changing rapidly with new distribution models and sources of energy competing in the marketplace. New firms focused on alternative fuels and distributed generation must address questions of pricing, investment, and production reliability to a new set of customers. Meanwhile, transportation, stationary power, and portable devices continue to evolve, and the energy requirements in terms of storage and power demand change with the market needs, posing a continuing challenge for new energy technologies.
Market Potential helps energy firms understand the market need, infrastructure requirements, financing solutions, and adoption strategies for their technologies into the marketplace. We specialize in technologies addressing alternative fuels, particularly cellulosic and algal feedstocks, and portable and stationary power.
Our four core services represent the key strategic tools our clients need to grow:
Leveraging our extensive market knowledge, we perform market assessments to help our clients understand the value of their energy technology in specific market segments, the infrastructure needs, the entry barriers, and the cost of raw materials to generate the desired energy.
Market Potential provides its clients with critical market information to assess their competitiveness against conventional forms of energy, such as crude oil and natural gas, as well as new competing technologies, leading to key strategic recommendations.
Leveraging its deep commercial network, Market Potential develops critical partnerships for its clients to help them develop their technology, access the marketplace, and gain market share - a critical need in a sector where infrastructure dictates market access.
Using our network of angel and venture capital investors, Market Potential helps position its energy clients with well-matched energy investors, developing key features of the business to maximize investor attractiveness.
April, 2012 - US clean technology investment increases to 2.6 billion for the first quarter of 2012 - the highest quarterly level since the recession began. Solar investments led the way, followed by electric vehicle investments.
April, 2012 - Crude oil prices continued to rise, settling at $105, with tensions building in the Strait of Hormuz. Natural gas prices remained below $2.00 per 1000 cf on over supply and high reserves; production wells shutting as reserves near capacity.
September, 2011 - Federal research budgets, such as DOE and USDA, are expected to contract in fiscal year 2012 and again in fiscal year 2013.
April, 2011 - The White House sets goal to reduce petroleum imports by 33% by 2025. President Obama notes the US would achieve this by increasing responsible oil and gas production, improving fuel efficiency, and investing in clean alternative fuels.
March, 2011 - State of California decisively passed the 33% Renewable Standard legislation requiring utilities to derive 33% of their power from renewable sources by 2020.
December, 2010 - State of California promulgates an historic cap and trade regulation to limit generation of greenhouse gases. The regulation seeks to provide key exemptions for biogas and biofuel applications.
September, 2010 - State of California promulgated 33% renewable electricity standard to be met by 2020. With one of the highest such standards in the nation, California expects to reduce over 12 million tons per year of greenhouse gases by 2020.
July, 2010 - DOE releases technology development roadmap for algae-based biofuels. The roadmap is intended to identify challenges for algae-to-fuel and where research and development should be focused over the next 15 years (http://www1.eere.energy.gov/biomass/pdfs/algal_biofuels_roadmap.pdf)
October, 2009 - EPA promulgates mandatory greenhouse gas reporting rule requiring major emitters of greenhouse gases, such as petroleum refineries and electric utilities to report these emissions.