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Climate change is now recognized as a global problem, one that may forever change our planet unless we become more sustainable. Regulations are forming to control greenhouse gas emissions and drinking water standards. Industry is moving forward to address global warming and drinking water contamination. Investors are supporting the development of clean technologies and improved analytical tools, as industry embraces sustainable business models that appeal to the marketplace. To be sustainable, today's firm must minimize its impact on the environment, while positively impacting the economics of the firm.
Market Potential helps environmentally-oriented firms understand market needs and economics, the regulatory landscape, financing solutions, and adoption of strategies for their technologies into the marketplace. We specialize in technologies addressing clean air, clean water, green substitutes, sustainability strategies, and regulatory support.
Our four core services represent the key strategic tools our clients need to grow:
Leveraging our extensive market knowledge, we design and perform market assessments to help our clients understand the value of their environmental technology, the economic benefits, and the regulatory landscape that drives market penetration.
Market Potential provides its clients with key market intelligence. Our competitor assessments uncover our client's environmental benefit and unfair market advantage with strategic recommendations to leverage these advantages for success.
Leveraging its deep environmental network, Market Potential develops critical partnerships for its clients to help them commercialize their technology and gain access across several different market segments.
Using its our network of angel and venture capital investors, Market Potential helps position environment clients with investors interested in environmental technologies. We help clients optimize key aspects of their business to make their company attractive.
December, 2011 - The UN Climate Summit in Durban, South Africa, concluded with an extension of Kyoto Protocol for five years, but it failed to secure binding agreements to reduce greenhouse gas emissions from the world's largest generators, the US and China.
October, 2011 - Clean technology US investment decreased by 44% from the second quarter to $1.1 billion dollars. Venture capital assets have shrunk dramatically with investors moving their focus to other sectors, such as social media.
September, 2011 - Federal research budgets, such as EPA, are expected to contract in fiscal year 2012 and again in fiscal year 2013.
June, 2011 - The International Energy Agency (IEA) reports that global, energy-related greenhouse gas emissions increased to record levels at 30 gigatons in 2010 - 5% above previous record levels in 2008. The IEA did not believe greenhouse gas emissions will decline soon as many energy investments are locked into coal or oil infrastructures.
April, 2011 - The Energy Information Administration reports that US anthropogenic greenhouse gases fell 5.8% in 2009, the largest drop in emissions in 19 years. The one-year decline was believed to be due the recession, as industry struggled with productivity.
December, 2010 - State of California promulgates an historic cap and trade regulation to limit generation of greenhouse gases. The regulation seeks to link its cap and trade efforts with as many as 8 western states and 3 Canadian provinces to create the second largest economy under cap and trade in the world.
November, 2010 - The results of the nationwide elections with Republicans gaining control of many Congressional seats stall Federal cap and trade efforts. On the contrary, elections results in California reaffirm state-led cap and trade efforts with the defeat of Proposition 23 and Democratic victories.
April, 2010 - The National Research Council reported that ocean acidification is occurring at a much faster rate than expected. Acidification of the ocean leads to damage of the coral reefs and potential extinction of many marine species.
January, 2010 - A non-binding accord was reached at the United Nations Climate Change Conference in Copenhagen. The accord is an agreement amongst the 93 nations represented, including the United States, China, India, the European Union, and Brazil.
June, 2008 - NASA warns Congress that due to the build up of greenhouse gases in the earth's climate system, we are approaching a tipping point which will lead to irreversible damage to our ecosystem.