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The adoption of sustainable practices is higher than ever before. Consumers are driving demand for "Green" products and services from sustainable firms, and firms are finding they can reduce operating expenses with sustainable practices. The alarming effects of global warming have seen green house gas regulations drive sustainability programs in Europe, the US, and elsewhere around the globe.
Market Potential helps its clients adopt sustainable practices to penetrate key market segments, improve their operating efficiency, minimize environmental impacts, and produce "Green" products. We assist in the development of strategic plans to address "Green" consumer demand and greenhouse gas regulations, technology assessments for sustainable practices, and partnership development for the supply chain.
Our three core services represent the key strategic tools our clients need to grow:
We design and implement market assessment tools to help our clients understand the value of their sustainability investment to the "Green" market segment, competitor "Green" positioning, and the marketing approaches needed for success.
Market Potential provides its clients with critical information regarding the breadth of sustainable technologies and practices available in the marketplace, including the maturity, vendors, and cost impacts of their adoption.
Partnerships are critical to a firm's success in adopting new sustainable practices or developing new technology. We help our clients identify and develop the key partnerships and industry alliances they need to implement new sustainable practices and develop their technology.
January, 2012 - Toyota develops new hybrid and electric vehicle technology that reduces the need for rare earth metals neodymium and dysprosium. Commercialization of the technology is at least two years away.
December, 2011 - State of California reaffirms an historic cap and trade regulation to limit generation of greenhouse gases. The regulation seeks to eventually link its cap and trade efforts with as many as 8 western states and 3 Canadian provinces to create the second largest economy under cap and trade in the world.
October, 2011 - Clean technology US investment decreased by 44% from the second quarter to $1.1 billion dollars. Venture capital assets have shrunk dramatically with investors moving their focus to other sectors, such as social media.
September, 2011 - Federal research budgets, such as DOE and USDA, are expected to contract in fiscal year 2012 and again in fiscal year 2013.
June, 2011 - The International Energy Agency (IEA) reports that global, energy-related greenhouse gas emissions increased to record levels at 30 gigatons in 2010 - 5% above previous record levels in 2008. The IEA did not believe greenhouse gas emissions will decline soon as many energy investments are locked into coal or oil infrastructures.
March, 2011 - State of California decisively passed the 33% Renewable Standard legislation requiring utilities to derive 33% of their power from renewable sources by 2020.